Nielsen offers perspective on newspaper readership
Ever hear the phrase “print is dead”?
Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth.
In fact, a recent Nielsen Scarborough study found that more than 169 million adults in the U.S. read a newspaper in a month — whether it be in print, on a website or via mobile app. In total, newspapers reach 69 percent of the U.S. population in a given month.
Newspapers remain largely a print medium, but the dramatic growth in digital media in recent years has compelled newspaper publishers to re-think their distribution models and become multi-platform content providers.
According to the recent study, 81 percent of monthly newspaper readers engage with the print product, with 51 percent reading print exclusively. The remaining 49 percent reads a newspaper on at least one digital platform, with 30 percent reading both digital and print.
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