Senator Marshall Touts Beef Labeling Bill to Support Kansas Ranchers

Great Bend – Earlier this year, U.S. Senator Roger Marshall, M.D. (R-Kansas), introduced the Beef Labeling Clarity Act, legislation to bring greater transparency to beef labeling, give consumers more information about where their beef comes from, and ensure American ranchers get the credit they deserve for raising the highest-quality beef in the world.

Senator Marshall’s legislation would require beef sold in the United States to carry clear labeling identifying where the animal was born, raised, slaughtered, and processed — giving consumers the information they need to make informed decisions at the grocery store while allowing American producers to distinguish their beef from foreign imports.

“Kansas ranchers raise the best beef in the world, and consumers deserve to know where the beef they’re buying comes from,” said Senator Marshall. “For too long, foreign beef has been able to benefit from confusing labels that make it harder for families to know what they’re actually putting in their grocery carts. When a product carries that label, it should mean it was born, raised, and processed right here in the United States—period.”

Background:

• Senator Marshall introduced the Beef Labeling Clarity Act in November 2025 to strengthen transparency for consumers and help American cattle producers distinguish their beef in the marketplace.
• In March, Senator Marshall praised USDA’s efforts to promote the strengthened “Product of USA” labeling standard.
• Senator Marshall previously introduced the Bona Fide Beef Branding Act and pressed USDA to replace confusing labeling standards with more accurate descriptions of where beef is born, raised, and processed.
• Senator Marshall has consistently advocated for policies that give consumers greater transparency while ensuring Kansas cattle producers receive credit for the high-quality beef they raise.

 Click here to read full text of the legislation.