Company reduces cost, setup fees for photos

MyCapture, an online program that allows newspapers to profit from photos or newspaper reprints, and the Kansas Press Association have agreed to a partnership that will allow KPA member newspapers to receive a discounted rate for using the program.

“We heard from member newspapers who wanted to resell their photographs directly from their website but could not find an easy way to do it,” said Emily Bradbury, KPA directgor of member services. “So I researched what programs were available and entered into a discussion with myCapture that, I hope, will benefit our members.

MyCapture allows a participating newspaper to:

• Seamlessly sell photos from your site and galleries via remote commerce.

• Publish and sell photos (you choose which ones to sell) from your site, with images housed by the myCapture private-label platform.

• Control over what products to offer (choose from over 300 product options) at the price point you want.

• Create coupons and sales for particular albums.

• Allow users to crop photos to their liking.

• All credit card transaction, pricing, customer support and fulfillment handled by Second Street.

• Private label branding on all shipping and packaging.

• Low, flat monthly license fee, plus, low wholesale product fees and only 3 percent transaction cost.

• Multi-level access rights (Separate logins for administrators and photographers).

• You keep 100 percent of the profits (payout monthly profit checks).

• Photo content feed widget for use throughout your site.

• Ability to share photos with social networking connections and email.

As with any program, there is a cost.

“While this partnership does not come with zero program cost, it does eliminate the setup fee and decreases the monthly fee to $60 a month,” Bradbury said. “While $60 a month could be cost prohibitive for some of our newspapers, I would suggest selling an online sponsorship of the galleries that would cover the cost of the monthly program.

“Or, as Doug Anstaett suggested, sell two and make some money.”

To learn more, contact Ben Beaver at ben@secondstreet.com or (314) 880-4908.

There is an ad on Page 9 of today’s Kansas Publisher referring to the collaboration.

The KPA is looking into other potential partnerships with vendors to make services available to you at a discounted rate.

What are you interested in seeing on our vendor partnership list?

Send suggestions to Emily Bradbury at  ebradbury@kspress.com.