New business model emerging for newspaper industry

From USA Today

Painfully slowly, not all that surely, but still, a new business model for newspapers is taking shape.

It's hardly time to uncork the champagne. The challenges remain formidable. But after years of steady, ominous decline in the face of digital disruption, the long-derided dinosaurs are showing signs that they may not be leaving the building anytime soon.

The business will be smaller. The sky-high profits of years past are as over as the Spice Girls. But oblivion is not necessarily part of the equation.

The core question for newspapers in recent years has been, where is the money going to come from? The Internet blew up their lucrative advertising monopolies. Craigslist took their classifieds. And while newspaper websites significantly increased the size of their audiences, digital advertising, once seen as the holy grail, has been profoundly disappointing.

To read the rest of the story, go here: http://www.usatoday.com/story/money/columnist/rieder/2013/04/10/rem-rieder-column/2068299/