The Relevance Project is an energetic strategic partnership that unites state and provincial press associations to speed the resurgence of community newspapers in the United States and Canada. It’s proud — regularly boastful — of newspapers and what they represent.
Kansas Press Association is one of those partners as a member of the Newspaper Association Managers.
So, why did members of NAM decide on the project? Because it is designed to be a courageous advocate for trusted local journalism that engages, informs and serves readers who care about their communities.
What else is the Relevance Project?
• It’s a strong promoter of association advertising/revenue services at a time of great conomic disruption.
• It’s a strident collaborator with any and all ambassadors for our valuable industry.
• It’s a hub of resources that are relevant, effective, turnkey and inspiring.
• It’s a lab for ideas and innovation.
• It’s a convener of smart minds looking to solve key problems.
• It’s a bank of success stories and best practices.
• It’s another source of brand messages to promote the importance of the newspaper media.
• It’s a proponent of managerial integrity and forward-thinking.
• And, it aspires to help newspapers become THE Community Forum for future sustainability as a business and contributor to transparent, responsible democracy.
Tom Silvestri is the executive director of the Relevance Project, which seeks to convert local expertise into national prominence and proudly shouts out on behalf of the newspapers in the United States and Canada.
The first major thrust of the project is a series of ads designed to help boost your local advertising revenue.
Click here to visit the Relevance Project website, where you’ll find all kinds of materials to help your newspaper.
Contact the KPA office for further information or to provide feedback.