The News Media Alliance and National Newspaper Association, both long-standing newspaper advocacy organizations with Washington, D.C., area offices, have created a joint policy group to assist their members in the newspaper industry with postal issues and public policy.
NNA will take the lead on postal issues, an area of expertise for its entire history. News Media Alliance will advise NNA on digital publishing policies, on which it has sharpened its expertise since the breakup of the Bell telephone companies in the 1990s.
As part of the agreement, the National Newspaper Association Foundation will open its postal training tools to NMA members and NNA will assist in case-specific postal problems through its Postal Hotline.
NMA will continue to factor in the concerns of community newspapers in its advocacy on important industry issues like the Journalism Competition and Preservation Act, and the two groups will form a consultative task force to help the industry to speak with one voice on other critical issues, such as journalism and First Amendment advocacy. NMA manages the media industry’s News Media for Open Government coalition, which includes organizations that lobby for government transparency. NNA is a founding member of NMOG.
The agreement’s member-benefits offerings will take effect in January 2022, and will feature training for newspapers and publishers in the use of Periodicals mail. Growing numbers of newspaper publishers are turning to mail delivery for distribution. Advocacy consultation has already begun.
NNA Chair Brett Wesner and NMA Executive Vice President & General Counsel Danielle Coffey said they saw this agreement as a powerful combination to create efficiency in newspaper industry advocacy and training.