The second reason vote buying often fails is that competitive elections make it difficult for party machines to identify the best voters to target. Strong opposition identifiers react negatively, but weakly opposed voters might trade their vote for a payday. The trouble is that even if local vote brokers can pinpoint these voters before the election, they’re also among the most susceptible to the influence of standard campaigning. That makes them moving targets: Their changing preferences mean that machines end up inadvertently paying voters who either don’t need gifts to vote for them or would need more to actually change their decision.
Finally, even when voters who are good targets get these benefits, they often look for an escape hatch to vote their sincere preferences anyway. The secret ballot provides one if they trust that it’s truly secret.
It turns out that people are acutely aware of who’s watching them vote. When they see poll watchers only from the party machine, they worry that their votes could be discovered by spies, cameras or by other means. But when they also see poll watchers from an opposing party, they believe that ballot secrecy is preserved and that they can vote sincerely without punishment.
Taken together, these reasons have led me to optimistically conclude that the effectiveness of vote buying depends not on the party machine’s prowess but on the strength of the parties that oppose it.
Bringing it home
Vote buying has a checkered recent history in elections around the world, but could the “Trump dividend” swing the midterms? I see that scenario as unlikely.
Partisanship, a core element that makes people resistant to vote buying, is very strong in the U.S. electorate. There’s no need to pay committed Republicans, while committed Democrats will see the offer as a bald monetization of politics that can deepen their antagonism.
The design of Trump’s offer also makes it likely to flounder. Promising to pay everyone gets around the targeting challenge, but it also creates what social scientists call a “free-rider problem.”
At issue is that people tend to behave in selfish ways. If they expect a certain outcome anyway, they’ll make a decision based on self-interest. For example, independents and less committed Democrats who could be swayed by a $5,000 check might think they can avoid feeling like a sellout if they vote sincerely but they will still get paid as long as others switch their vote to Republican.
In theory, there is one way Trump’s offer could succeed. Research shows that buying turnout, rather than trying to change vote choices, is routinely effective. But all the examples come from countries where party officials actively monitor who comes to the polls. Without that surveillance, which is illegal in the U.S., the free-rider problem could bedevil turnout as well.
But whether enacted or not, the promise of cash for votes has a big downside for democracy. It means that no one will know whether victorious Republican candidates won this November because Americans preferred their policies and gave them a mandate — or because they expected to get paid.
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Kenneth Greene is a professor of government at the University of Texas at Austin. Through its opinion section, Kansas Reflector works to amplify the voices of people who are affected by public policies or excluded from public debate. Find information, including how to submit your own commentary, here.
